Equinix – Social Media for IT

Challenge: creating and managing attractive technical content

Equinix is a global technology company, present in 22 countries, offering Data Center solutions to medium and large companies, celebrating successful cases with customers such as Netflix and Spotify.

Its goal with Sabiá was to generate a consistent digital identity, disseminating content aligned with the public and brand image, promoting sales and relationships with different audiences: employees, leads and technology and business executives in general.

With the success of the partnership, Sabiá has also recently taken over the activation and media of social networks.

Sabia’s little birds went deep into the understanding of the Equinix technology, participating in training and studying a lot, even about the IOA (Interconnection Oriented Architecture) supermodel! 🙂

We carried out a robust planning of the customer’s digital presence, in line with the RACE (Reach – Act – Convert – Engage) objectives, defining personas and target indicators. 

We built a consistent editorial plan for the content series and started to manage the production and channels such as Facebook and, especially, LinkedIn. 

The proximity with the customer’s technical team is fundamental to make sure we have consistent area-specific information.

 

Results

• The Equinix Company Page on LinkedIn has got over a thousand new followers a month in an organic and consistent way, being the majority of followers senior professionals, managers and directors.

• Digital performance indicators were sustained or improved, and their close management allowed visibility of the best performing editorial series for cyclical optimization of the content grid.

• The customer’s team started to involve the agency more and more in its training and strategies, broadening the synergy between the teams in order to increase quality of content.

• On a scale of 1 to 5, we scored 4.7 in customer satisfaction!