With free access, the tool combines different artificial intelligence models to connect references, analyze market transformations, and broaden the reading on changes that can impact business
Nearly half of Brazilian CEOs (45%) believe their companies will not be viable ten years from now if they do not reinvent themselves, according to the PwC's 28th Annual Global CEO Survey. Faced with accelerated transformations, anticipating movements that can impact business takes on even greater strategic importance. It is in this context that Agência Sabiá, specializing in B2B marketing, and Envisioning, a research institute in emerging technologies since 2010, are launching the B2B Marketing and Sales Trends Radar, built on Envisioning's Signals platform.
With a global outlook and a primary focus on Brazil and Latin America, Radar operates as a broad trend research initiative in B2B marketing and sales, powered by artificial intelligence. The platform gathers, organizes, and verifies emerging market signals to identify movements with the potential to impact business over the next three to five years. The research considers trends related to technology, economics, social transformations, and sustainability, always viewed through the lens of their effects on the B2B universe.
According to Vanessa Sensato, Director of Innovation and Strategy at Sabiá, one of Radar's core values lies in cross-referencing data from multiple global sources and validating their analytical consistency before presenting them to the market. Different AI models work in combination to cross-examine information, helping to identify recurring patterns, map auditable references, and structure this volume of data into actionable intelligence for the next three to five years.
“The Radar supports leaders in strategic planning by revealing, based on evidence, promising movements even before they become mainstream practice. In a B2B environment impacted by simultaneous transformations, reacting only to what is already on the market limits the capacity for anticipation and innovation,” states Sensato.
Different AIs for enhancing scenario reading
Behind the Radar experience is an architecture that queries, compares, and harmonizes information from different artificial intelligence models, including Mistral, Gemini, Claude, GPT-5, and Sonar (Perplexity). This combination seeks to broaden the diversity of perspectives on the same movement and arrive at a more structured view of the identified signals.
Founder and CEO of Envisioning, Michell Zappa explains that the proposal is to use AI to expand the capacity to read market movements. “There is an important difference between using artificial intelligence to answer a question and using it to investigate what is happening around us. The Radar starts from this second logic: instead of a single opinion, we measure the convergence between models — when several arrive at the same signal through different paths, that is evidence of real change. It is not prediction, it is futures research: research that used to take months now takes minutes, with the sources of each signal open for audit,” he states.
According to Pedro Braga, founder of Agência Sabiá, the Radar's information originates from highly credible public sources, such as market reports, institutional data, and global publications, which are identified and presented on the platform. He explains that the radar's construction process also included stages of data verification and human review to reduce inconsistencies and limitations inherent in the use of artificial intelligence.
“Technology makes it possible to greatly expand research capacity, but it is not enough to simply have different AI models talk to each other. There is work involved in the architecture, selection, comparison, and organization of this information to transform latent data into signals that make sense for decision-makers,” he states. The executive points out that “it is this layer of intelligence that gives the technology utility and makes it possible to transform a vast amount of information into a browsing experience.”.
In addition to the sources used in each signal, Radar will feature a collaborative channel so that experts can complement analyses, bring new perspectives, and enrich the mapping. This participation also serves as a mechanism for the continuous updating of the tool, which can be accessed via the link: https://signals.envisioning.com/share/pKh9QQ1
About Sabiá Agency
With 18 years in the market, Agência Sabiá specializes in B2B marketing, supporting companies in building marketing, communication, positioning, and lead generation strategies. The agency operates consultatively to function as a strategic extension of its clients' teams, connecting market knowledge, planning, and execution to respond to the transformations of the B2B environment.
About Envisioning
Envisioning is an emerging technology research institute that has been studying the future of technology since 2010. Headquartered in Amsterdam and operating globally, it combines a systematic futures research methodology with proprietary platforms—such as Signals—to transform signals of change into actionable intelligence for decision-makers. Its work is used by international organizations, governments, and leading companies to anticipate market movements and guide medium- and long-term strategic decisions. More at envisioning.com.
