Sabiá wins Golden Bee B2B Awards
A proven agency-client integration model puts Sabiá on the Golden Bee B2B Awards podium
In B2B marketing, it’s not enough to have an agency that just delivers campaigns. You need a partner who sits at the table, understands your business challenges, and acts as a true extension of your team — someone who shares your goals, removes bottlenecks, and helps turn strategy into tangible results.
It’s this way of working that has set Agência Sabiá apart in the market and earned the agency international recognition: the BBN Golden Bee B2B Awards 2024, in the category Best Agency-Client Integration 2023. This award specifically celebrates the collaborative model Sabiá built with Atlassian, one of the world’s leading software companies, adapting and amplifying global strategies to drive real impact in the Latin American market.
The Golden Bee B2B Awards is an international accolade organized by BBN – The World’s B2B Agency, bringing together B2B agencies from around the globe to highlight innovative and high-impact initiatives in marketing and communications. The 2024 edition was celebrated during the BBN Academy in Barcelona, Spain, gathering top leaders and experts from the global market.
The case that took Sabiá to the podium
The Best Agency-Client Integration category recognizes agencies that function as a true extension of their clients’ teams. For Sabiá, the award came as a result of its work to translate and amplify Atlassian’s global strategies across Latin America, ensuring local relevance without losing the power of the global brand.
To achieve this, the agency established a continuous integration model, with:
- Bi-weekly meetings with marketing and customer success teams.
- Monthly meetings with resellers, ensuring strategic alignment.
- A constant flow of information to eliminate bottlenecks and accelerate execution.
This integration allowed Sabiá to operate across multiple strategic fronts:
- Channel Marketing: aligning with local partners to boost regional results.
- Field Marketing: supporting events and activations, while helping attract new leaders.
- Community Engagement: expanding Atlassian’s community leader program in Brazil.
- Customer Success: Creating and documenting success stories aligned with the brand’s global identity.
Results that speak for themselves
The impact of this collaboration was both clear and measurable, driving increased regional engagement and global visibility for local initiatives. A standout example was the “ITSM Transformation” event, which attracted 471 registrations and 237 attendees — six times the original target. Additionally, cases developed by Sabiá were showcased at two consecutive editions of Atlassian’s global conference, reinforcing the relevance of the regional operation and contributing to performance that outpaced Atlassian’s global growth average over the past six years.
Recognition that goes beyond numbers
At Sabiá, metrics and results matter — but the true measure of our work also lies in how our clients perceive us. We believe that a great project isn’t just measured by leads, engagement, or growth, but by the trust we build and how seamlessly we integrate as part of their team. That’s why Atlassian’s feedback carries special weight: it validates that our close, strategic, and integrated partnership model creates real value beyond the metrics.
Atlassian executives highlighted Sabiá as a key driver of the brand’s success in the region:
Why this award matters
For Sabiá, this recognition is about far more than taking home a trophy. The Golden Bee B2B Awards validates what we value most: being a partner that truly builds alongside our clients — integrating teams, fostering real connections, and turning strategy into results.
Our way of working combines the smart use of collaborative tools, constant, transparent communication with every stakeholder, and the consistent delivery of results that make a difference — always balancing what needs to remain global with what must be adapted locally to create real impact.
More than an international accolade, this award reinforces Sabiá’s position as an agency that helps global brands authentically connect with Latin America, turning plans into growth stories that leave a mark — and deliver measurable results. This achievement underscores our role in the B2B market, highlighting our ability to deliver consistent outcomes and contribute to our clients’ growth in a competitive landscape.
Press officer, journalist, and copywriter with a degree from São Paulo State University Júlio de Mesquita Filho (Unesp). As a press officer, I have experience working with accounts in the technology, healthcare, nonprofit, people and culture, business, beauty, home, and food sectors. I believe in communication as a way to move structures, transform realities, and connect people.