Tsoft is one of the leading technology companies in Argentina, working with specialized services and partnerships with major software manufacturers with the goal of transforming businesses through the intelligent use of IT.
CHALLENGE
Tsoft brought Sabiá the challenge of creating a consistent brand presence on social media that would address technical topics in a proprietary way. At the same time, the message needed to be conveyed with simplicity, creativity, and innovation.
PLAN
To achieve the goal of highlighting the brand and creating authoritative content, we conducted a benchmark of companies in the sector, which indicated that the approach was quite similar among them. Therefore, to stand out from the competitors, an effective and innovative content strategy was needed, one that was connected to trends.
SOLUTION
The idea, then, was to create relevant content that could generate identification with the audience to enhance the brand's image. Thus, we would have a more dynamic feed with diverse formats, featuring videos, GIFs, memes, 360-degree content, offering a good experience for followers and, at the same time, ensuring brand association via visual identity.
We have identified a user profile that makes total sense for the brand's new initiatives: tech geeks. Those who love tools and how they can help them in their daily lives. They are programmers, IT managers, etc.
In March 2020, Tsoft's LinkedIn page had 16,623 followers. We began publishing a type of proprietary content, different and with a unique language that aims to connect pop culture themes with the software and services the company offers.
In the image, we use the brand's black and red colors, symbolizing the technological and innovative universe that Tsoft inhabits and builds. We also work with illustration sketches that match the theme of each post.
The proposal is to keep the title prominent to facilitate reading and visually balance the composition. Always keeping playful elements in the visual language, bringing the people who work directly on the subject even closer.
Thus, in less than a year, the page's followers more than doubled, reaching 51,286, all organically.
This approach successfully showed how Tsoft can help IT teams in their daily operations with the right tools, agility in innovation, and local infrastructure.
RESULTS
• Creation of a unique identity
• The number of followers grew by 300% in less than a year through organic growth, without any investment to attract an audience
• Significant increase in employee engagement
