With just a few months of existence, Gamarra shook up the locksmith market by launching a system based on mobile technologies that made it possible to make coded automotive keys much more economically and practically.
It was time for a new identity. A new face.
CHALLENGE:
Innovation supercharged business, broadened horizons and demanded the creation of a more ambitious brand suited to the company's vast possibilities.
OBJECTIVE:
Renewing the strength of an innovative brand in an innovative way. Creating an identity that solidifies the idea of a modern and pioneering company, without losing its connection to the world of locksmiths.
SOLUTION:
Sabiá spoke with locksmiths and partners, analyzed the market, and understood that it was necessary to unite strength and innovation, creating the idea of robust technology.
So we found inspiration in carbon fiber, a material used in both fighter jets and high-luxury sports cars.
And it was from the plot of this incredible material that the new Gamarra began to take shape. A brand with exclusive typography, personality, and the weight that a company with this ambition deserves.
RESULTS:
• The brand was extremely well received even by the most traditional locksmiths;
• The identity adapted well to the most diverse contexts, such as website, WhatsApp, and products;
• The new products are incorporating the concept and gaining innovative design;
• Driven by new product launches, excellent products, and strong communication, Gamarra doubled its revenue in the year of its new branding.
Talk to Sabiá and see how ours
little birds can help your business take off.
