In less than three years since its founding, Hoobox has already won several innovation challenges and attracted the interest of Intel, Albert Einstein Hospital, and Johnson & Johnson with its technology that combines computer vision and artificial intelligence with deep expertise in human behavior.
The applications of robotic facial recognition solutions are almost infinite for healthcare, security, retail, agriculture, and mobility.
But how to communicate these countless possibilities in an organized way and establish a consistent discourse for potential investors?
CHALLENGE
Evolve communication by organizing the hierarchy of solution brands, language, discourse, and the investor pitch.
THE PLAN
An immersion into the offered solutions, technology possibilities, and brand environments was conducted, aligning the company's mission statement with a focus on the foreign audience: Artificial Intelligence enabling the improvement of human well-being.
This vision provided the basis for the creation of the visual concept and the new badges and solution groupings, maintaining colors, shapes, and connections with the services offered. With the infrastructure ready, we put together the Pitch Deck to attract investors and accelerate the business.
RESULTS
• Attractive and easy-to-understand pitch deck;
• Brand identity evolution, creation of sub-brands and products;
• A consistent, organized brand presence that is ready to grow.
