Co-developed with Sabiá, Catalyst on Tour was held in four countries, connecting customers, partners, and cyber resilience experts.
Context
A growing brand and the opportunity to expand its regional presence
After the integration with Veritas, Cohesity was at a strategic moment of brand consolidation and strengthening its operations in Latin America.
At the same time, the need grew to promote relevant conversations about cyber resilience, data protection, and business continuity with clients and partners in the region.
It was in this context that Catalyst on Tour LATAM was born, an initiative created to bring the brand closer to strategic audiences and strengthen relationships in priority markets.
Challenge
Adapt a global initiative to four markets without losing consistency
The challenge was to transform a global initiative into a relevant regional experience for different Latin American markets.
Besides adapting communication, content, and operations for each country, it was necessary to maintain a unified narrative, connect different audiences, and ensure a consistent experience throughout the journey.
Solution
A regional journey with local experiences connected by the same narrative
Sabiá acted as the regional partner in the execution of Catalyst on Tour LATAM, coordinating communication, experience, vendors, and operations for the meetings held in Brazil, Chile, Colombia, and Mexico.
More than replicating a global format, we aim to build experiences capable of generating relevant conversations, strengthening relationships, and expanding Cohesity's presence in the region.
Each edition was adapted to the local context, maintaining brand consistency and the tour's concept.
In addition to technical content on cyber resilience, the meetings also created opportunities for networking, sharing experiences, and fostering closer relationships among clients, partners, and industry experts.
In some editions, the experience was enriched by the participation of special guests connected to the cultural context of that moment, such as sports commentator Caio Ribeiro, who brought reflections on leadership, performance, and teamwork during the World Cup period.
How did we do
Our involvement included:
- Regional Journey Planning.
- Local supplier coordination.
- Material adaptation for each market.
- Meeting logistics management.
- In-person production and monitoring.
- Integration of content, communication, and experience.
This approach allowed for the balancing of regional standardization and local relevance throughout the entire initiative.
Results
More presence, relationship, and connection around cyber resilience
The Catalyst on Tour LATAM has consolidated a regional experience capable of connecting markets, partners, and experts around a strategic theme for the sector.
Among the highlights of the initiative:
- Hundreds of participants throughout the regional journey.
- Audience figures above targets in practically every country.
- Participation of strategic clients, partners, and market leaders.
- Strengthening Cohesity's presence in Latin America.
- Expanding relationships with customers and channels.
- Creation of relevant spaces for exchanging experiences on cyber resilience.
- Consolidation of a regional community connected by common challenges and opportunities.
Throughout the project, one of the main recognitions received was Sabiá's ability to act as an extension of the Cohesity team.
Integrating content, communication, production, and operations, we support a complex regional initiative with consistency, flexibility, and a focus on participant experience.
