In just five weeks, the partnership between New Relic and Sabiá generated 168 qualified leads in Latin America, with a CTR of 2.13% and an average CPC of USD 0.38, through a regional digital strategy focused on smart targeting, content localization, and local social proof.
CONTEXT
New Relic is a cloud observability platform used by Technology, DevOps, Customer Experience, and executive leadership teams to monitor applications, quickly identify issues, and transform technical data into business decisions.
Globally, New Relic is adopted by more than half of the Fortune 100 companies and serves approximately 17,000 active customers, with a strong presence in high-performance markets and accelerated digital transformation.
Despite this scenario, the adoption of the solutions in Latin America still did not reflect the full potential of the platform.
CHALLENGE
New Relic's main challenge was to accelerate regional adoption in Latin America, facing structural and market limitations such as:
- Reliance on a partner structure for local expansion
- Low awareness of the solutions in strategic markets of the region
- Bandwidth and regional infrastructure limitations, impacting performance perception
- A lean team, focused primarily on the United States
Growth required speed, precision, and regional focus, without losing alignment with the global brand strategy.
SOLUTION
Regional partnership with digitally driven growth
Sabiá acted as a regional strategic partner, connecting business vision, local knowledge, and digital execution to unlock opportunities in Latin America.
The solution was structured along three complementary fronts.
1. Smart Digital Segmentation
Together with the New Relic sales team, we identified our priority markets, taking into account:
- Local technology readiness level
- Adoption potential of the solutions
- Adherence to the global strategy
- Regional knowledge and market context
Based on this, we use advanced digital media segmentation tools to create precise targets, focused on high-value audiences with rapid commercial activation.
2. Optimization and localization of assets for lead generation
With the audiences defined, we analyze the existing global materials from New Relic and selected those with the greatest alignment with the timing and maturity of companies in the region.
The work involved:
- Strategic content selection
- Localization and language adaptation to Latin America
- Material optimization for clear demand generation objectives
A practical example was the transformation of originally technical content from the global website into an attractively designed e-book, aimed specifically at Fintechs and the transformation challenges of the financial industry, connecting directly with business leaders.
3. Lead generation campaigns
Optimized assets have been activated in digital lead generation campaigns, focused on segmented and high-value audiences.
In just a few weeks, the campaigns have already delivered consistent and measurable results, validating the regional strategy adopted.
Social proof: the voice of local customers
Building on the success of its content and lead generation strategy, New Relic took the next step: highlighting local customer stories from the region.
Sabiá supported all stages of the process, from:
- Case structuring
- Customer interface
- Video testimonial collection
- Production of articles and e-books
Within the strategy of focusing on the financial market, the Inter case.
Banco Inter Case Study
Banco Inter, Brazil's first digital bank, uses New Relic solutions to support overall business management, integrating observability, performance, and decision-making.
Sabiá acted in the complete pre-production of the content, including:
- Contact and alignment with the Banco Inter team
- Testimonial video production
- Writing of case studies and e-books
The produced material was later translated and subtitled into Spanish and English, allowing for its global dissemination.
RESULTS
In objective terms, the partnership delivered:
- 168 qualified leads for commercial activation
- CTR of 2.13%
- Average CPC of USD 0.38
- Results achieved in five weeks of activation
In addition:
- New Relic's first regional success story is now being used globally
- The solution's unique selling propositions showed strong alignment with Fintechs and the Finance, CX, and Data Insights departments.
- Sabiá received the highest score in the New Relic satisfaction survey
Testimonial
“I just saw the Banco Inter case study, which you did independently and looks awesome!
Thanks for the partnership so far!”Juan Fernando Lopez Martin
Enterprise Sales Director, New Relic Latin America
