For DSM, a global company, having a strengthened and harmonized corporate culture that ensures business compliance is essential. In addition, its culture also translates its commitment and responsibility to a more sustainable society.
CHALLENGE
Practices of compliance to ensure corporate governance and compliance with the laws of where they operate are part of DSM's DNA. And it is essential that the rules are constantly monitored, updated, and improved to ensure that their purpose is fulfilled, minimizing risks and preventing violations. Compliance helps the company continue its mission of “creating brighter lives.”.
Thus was born Project Comply, launched in 2020, with the mission of strengthening the connection of DSM employees in Latin America with the compliance.
In every country, new laws and legal frameworks come into effect all the time. Comply aims to provide all areas and functions with the ability to review and innovate their policies in light of new regulations, and to work to ensure that these policies are aligned with the company's strategy for the goals of the coming years.
And Sabiá was invited to participate in the project, with communication for engagement and change management.
SOLUTION
Expand visibility, simplify and standardize requirements for compliance
A Sabiá worked on the planning and execution of Change Management actions throughout the Comply project, helping to promote a positive environment open to change. With this approach, the project involved different areas and levels of the organization, promoting an integrated and horizontal vision, which helped to broaden engagement regarding compliance alongside the LatAm region teams, in addition to increasing awareness of its importance.
Thus, the project was able to show that compliance It is an aggregator and not a limiter. It helped awaken the employees' desire to participate and understand that following rules consistently is essential to DSM's excellence in work.
ACTIVATIONS
Leadership meetings and communication cascading kits to support the verbal dissemination of information.
Online platform consolidating policies and information related to the topic for continuous consultation.
Training that reinforces the courage element of the DSM culture.
RESULT WITH COMPLY IN PRACTICE
Comply has arrived to educate and not to punish, including communication and training, reinforcing the courage element of the DSM culture, to allow correcting behaviors and processes that need to be corrected or changed.
With the implementation of the project, all involved parties are positively satisfied with the results. The maintenance of the new policies has become a continuous process of improvement.
Comply is a major achievement for the organization, helps reduce risks, better balances benefits and obligations, and facilitates sustainable growth, reinforcing the vision of a single DSM committed to transforming the world.
• ADKAR Readiness Survey: Results exceeded the target in terms of score and the percentage of respondents in the % category
• Online trainings implemented
• Executive leadership actively involved
• Sustaining campaigns developed and maintained
• Online knowledge base available
• Client satisfaction with the agency reported at the maximum level in an online survey.
Testimonial
“All DSM businesses are positively impacted by the risk reduction brought about by the review of internal processes and policies, ensuring the achievement of results in a more orderly manner. The Comply project brings greater efficiency by reducing the potential for errors and enhancing the value generated in the company's value chain.”
Zenaide Guerra, Corporate Relations Director at DSM.
