With the increase in the volume of information on social media, companies need to make the most of their creativity in order not to be ignored in the feed. With this in mind, Sabiá developed an exclusive promotional campaign to shake up the 17 units of the L’Entrecôte de Paris chain.
CHALLENGE
Create the first promotional campaign for L’Entrecôte de Paris. A consistent campaign capable of strengthening the brand, driving restaurant traffic, reaching new followers, and generating buzz.
The Promotion
Prize:
To connect directly with the company's essence, the prize was an all-expenses-paid trip to Paris with a plus-one.
Mechanics:
For every 100 R$ purchased at any L’Entrecôte de Paris location, customers received a scratch-off voucher containing a promotional code. This code was entered on the microsite developed exclusively for the promotion, and at the end, a drawing would be held among those who had registered.
PLAN
• Create a campaign full of humor and style
• Content and activation working in sync
• Digital media and weekly monitoring on Facebook and Instagram
• Sending of email marketing and graphic pieces for POS
• Network-wide engagement
RESULTS
• 25.941 Vouchers generated.
1,196,105 people reached on digital media.
• An extremely happy and extra-special finale, with the grand winner embarking on an unforgettable trip alongside her father.
