How Sabiá structured an intelligent content operation for Grupo NTSec, converting technical knowledge into continuous digital authority.
CONTEXT
The NTSec Group is a benchmark in cybersecurity in Brazil and acts as a strategic partner for companies that need to protect data, systems, and operations in an increasingly complex digital environment.
With a robust ecosystem of in-house experts and global partners, the Group accumulated high-value technical knowledge – but it had not yet been systematically leveraged on digital networks.
CHALLENGE
The challenge wasn't a lack of content, but Excess of unstructured knowledge.
The NTSec Group needed:
- Solidify your digital authority in cybersecurity
- Transforming technical knowledge into accessible content
- Create a scalable, cost-effective, and continuous operation
- Make the most of the annual Cyber Security 360 event
It was necessary to move away from just-in-time production and create a proprietary content system.
SOLUTION
Cyber 360º Insights: content designed as an operation
The solution was co-created by Sabiá and the NTSec Group's marketing team: the Cyber 360º Insights, a series of interviews recorded during the annual event, with a lean and highly strategic operation.
Solution Structure:
- Using events as a production hub
- Recording interviews with ecosystem leaders and technicians
- Operation set up to generate maximum content with the lowest incremental cost
During the 3-day event, over 45 interviews were conducted with experts from brands such as HPE Aruba, Veritas, Check Point, and Varonis, as well as executives from the NTSec Group itself.
From recordings to the feed
Big Rock Content in practice
After the event, the most strategic phase of the project began: transforming 10 hours of interviews in a continuous stream of content.
Sabiá applied the Big Rock method, using the videocast as anchor content and breaking it down into specific formats:
- Full episodes on YouTube
- Strategic cuts for LinkedIn and Instagram
- Posts with expert quotes
- Explanatory carousels on technical topics
- Blog posts deepening discussions from the videocast
Every piece of content was designed to reduce technical complexity without losing depth.
A full year of planned content
From this process, an editorial calendar was created for the entire year of 2024, ensuring brand consistency, relevance, and continuous presence on social media.
Cyber 360º Insights is no longer just a series and has become a proprietary content platform.
RESULTS
The results were clear and measurable:
- 45+ recorded interviews
- 22,168 people reached on LinkedIn
- 1.270+ organic likes
- High spontaneous engagement from employees and partners
- Noticeable strengthening of NTSec Group's digital authority
In addition, a replicable methodology, already incorporated into the 2025 event planning.
