Technology events are strategic for B2B companies because they connect innovative brands, anticipate trends, and strengthen market positioning. In 2024, Sabiá participated in 26 events in Brazil and abroad to expand repertoire, generate connections, and develop expertise.
Why are events so important in the B2B market?
For B2B companies, events go beyond networking. They function as:
- Technology Trend Radar
- Authority building space
- Relationship environment with partners and clients
- Source of practical learning about the market
Actively participating in these environments helps brands position themselves as leaders.
Where have we been in 2024?
Throughout 2024, we have been present in 26 technology, innovation, and business events, absorbing trends and strengthening connections.
Technology, innovation, and startup-focused events
- Web Summit Rio
- South Summit Brazil
- HackTown
- Startup Summit
- Campinas Innovation Week
- Tech Trends
Software events, agility, and collaboration
- Atlassian Team 24
- One Atlassian Brazil
- Agile Trends
Security and Infrastructure Events
- NTSec – Cyber Security 360
- Mind The Sec 2024
- IoT Congress
Corporate and Open Innovation Events
- OI Week Congress – Open Startups
- Anpei Conference 2024
- Reconnect with Technology
- Digitalks Expo & Bossa Summit
International events
- Mobile World Congress (Barcelona)
100+ million participants from 205 countries discussing connectivity and digitalization.
What did we learn from this journey?
Participating in these events reinforced something essential:
Innovation happens at the intersection of people, technology, and context.
Each event brought different learnings, from technical trends to changes in the behavior of B2B companies and consumers.
What to expect from 2025?
Innovation doesn't slow down.
In 2025, we are already preparing for events such as:
- Web Summit Rio
- Atlassian Team 25
Each participation represents a new opportunity to learn, share, and evolve strategies.
The Sabiá way of organizing events
Our way of creating events goes beyond the traditional format.
On the Sabiá:
- We start with the strategy
- We're planning the audience experience.
- We structured the communication
- We connect speakers and partners
- We evaluate post-event results and impact.
