Published 09/20/2018 at 11:15 AM
Sabiá supports high-impact entrepreneurs by connecting innovation, strategic communication, and sustainable growth, especially within the Unicamp ecosystem. As a spin-off company of the university, Sabiá operates in partnership with the Inova Unicamp Innovation Agency, encouraging businesses that generate real impact.
The company sponsors the Entrepreneur of the Year Award, offering subsidized communication services to standout companies. In the 1st edition, in 2017, three companies were awarded high-impact communication projects in the areas of education and technology.
Award-winning cases: impact on practice
VEDUCA
A Veduca it is one of the largest online course platforms in Brazil, focused on social development.
Challenge
Create journeys and more valuable, loyal, and attractive purchases for your audipublic.
What Was Done
Sabiá worked together with the Veduca team to:
- understand the personas;
- group courses by interest profiles;
- structure buyback projects, taking advantage of the students' high satisfaction rates.
Impact
The project contributed to the creation of new customer journeys, influencing:
- the website's structure;
- buyback campaigns;
- new avenues for the platform's growth.
NEGER TELECOM
Neger Telecom is one of the fastest-growing technology companies in Brazil, with a broad portfolio of products and solutions for various markets. It won the Innovation Award and was recognized as Entrepreneur of the Year at the Unicamp event.
One of the company's main products is cell phone signal boosters, which ensure a better connection in remote areas or areas with physical barriers.
Challenge
Demonstrate the unique features of the amplifiers and optimize sales of the solution.
What Was Done
The Sabiá project focused on the creation of a new website, with:
- responsive mobile design;
- a more engaging experience;
- Clear and straightforward content about the product's benefits and uses.
Impact
The new platform now reflects the quality of the technology offered by Neger, supporting the company's business strategy.
MOVEEDU 
MoveEdu originated from the Prepara Cursos group and has been recognized for its Scale Up results. Today, it brings together thousands of schools under brands such as SOS Computadores, Microlins, People Tech, and English, among others.
The chain's president, Rogério Gabriel, is a Unicamp alumnus and a leading figure in entrepreneurship for franchisees and employees.
Challenge
Structure Rogério's digital communication channels, expanding his reach to a new audience of entrepreneurs across the country.
What Was Done
Sabiá performed:
- digital presence analysis;
- market benchmark;
- content planning;
- setting growth goals for the networks.
Impact
The groundwork has been laid for a new phase in the professionalization of digital channels, expanding the reach and consistency of communication.
WATCH THE VIDEO FEATURING THE AWARD WINNERS' TESTIMONIALS
Partnerships That Continue to Inspire
All of the award-winning projects in 2017 were designed in accordance with each business’s objectives and developed by the Sabiá team with a focus on increasing the value of already successful companies founded by Unicamp alumni.
In 2018, the partnership between Sabiá and Inova Unicamp continued. The company that won the 2nd edition of the Entrepreneur of the Year Award received R$ 50,000 in marketing services, based on the SINAPRO rate schedule, and was able to choose the services that best met its needs.
Unicamp alumni were able to submit their business cases, and the winner was announced on October 24, 2018, during the Unicamp Ventures Meeting at the InovaCampinas event.
