Sabiá Agency won the Golden Bee B2B Awards in the Best Agency-Client Integration category for the strategic integration model developed with Atlassian in Latin America, combining continuous collaboration, local execution, and measurable results.
What is the Golden Bee B2B Awards and why does it matter?
O Golden Bee B2B Awards it is an international award promoted by BBN – The World’s B2B Agency, which recognizes high-impact initiatives in B2B communication and marketing. The edition took place during the BBN Academy, in Barcelona, gathering global industry leaders.
The category Best Agency-Client Integration highlights agencies that act as a true extension of their clients' teams, going beyond tactical execution.
What was Atlassian's challenge in Latin America?
Atlassian needed adapt global strategies for the Latin American market, maintaining brand consistency, local relevance, and operational scale, in a context of multiple partners, resellers, and communities.
Atlassian executives highlighted Sabiá as a key piece in the brand's success in the region:
How did Sabiá structure the integration model?
Sabiá Agency implemented a continuous agency-client integration model, based on:
- Biweekly meetings with marketing and customer success
- Monthly meetings with resellers
- Constant flow of information to avoid bottlenecks
- Joint action in planning and execution
This model enabled integrated operations in:
- Channel marketing
- Field marketing
- Community engagement
- Customer success and case documentation
What were the results achieved?
The impacts were direct and measurable:
- Event ITSM Transformation com 471 subscribers and 237 participants, exceeding the initial target by six times
- Local case studies presented at two consecutive editions of Atlassian's global conference
- Contribution to a regional performance above the company's global average
What does this recognition represent for Sabiá?
More than a trophy, the award validates a clear positioning:
Sabiá acts as a strategic partner, not just a supplier.
Our work combines collaborative tools, transparent communication, and integrated execution, respecting the balance between global guidelines and local demands.
Why is this award relevant to the B2B market?
The Golden Bee B2B Awards reinforces that Collaborative, results-oriented, and trust-based models are decisive in modern B2B marketing, especially for global brands operating in complex regional markets like Latin America.
