Applications for the 2026 edition of the program remain open through July 31, and one organization will be selected to receive pro bono strategic support as part of the agency’s participation in the global Pledge 1% movement
Communication can be a decisive factor in expanding the reach of initiatives that generate social impact. With this in mind, Agência Sabiá has opened registration for the 2026 edition of its project carried out through Pledge 1%, a global movement that encourages companies to donate a portion of their time, profits, products, or talents to social causes.
The selected organization will receive pro bono marketing and communication support, with a work plan developed according to its challenges and objectives. Non-governmental organizations (NGOs), social initiatives, and companies that develop projects capable of transforming realities and seek to strengthen their communication to expand their reach and impact are eligible to participate. Applications are open until July 31st.
The selected project will undergo a diagnosis to identify its main communication challenges. Based on this analysis, the Sabiá team will develop personalized solutions, which may include strategic planning, brand positioning, visual identity, content production, and support for digital campaigns, according to the identified needs.
For Vanessa Sensato, Director of Strategy and Innovation at Agência Sabiá, strategic communication can be a tool to help impact initiatives expand their transformative capacity.
Projects already supported
The initiative has already supported different organizations and social projects in previous editions. In 2025, the selected organization was Engaja Brasil, a platform that connects companies, institutes, and foundations with social organizations. Sabiá's work involved strengthening the brand's positioning, revising institutional and commercial messaging, updating the website, and creating a lead generation campaign.
Over the past few years, the agency has also collaborated with initiatives such as Friends of IC Unicamp; Diversity Unicamp; Changing My Story; Project We Love to Donate; Give Life, Share Life; and the Frederico Ozanam Senior Shelter. In all cases, support was offered in branding, communication campaigns, content production, and digital marketing.
Applications for the selection process for the Sabiá Agency’s Pledge 1% project can be submitted using the form available at: https://agenciasabia.com.br/pledge/
SERVICE
Pledge 1% Selection – Sabiá Agency
Registration deadline: July 31
