How Sabiá helps companies generate business with intelligent digital activations and targeted strategies.
In the B2B market, communication challenges tend to be complex, sales more consultative, and decisions quite deliberate. These are significant hurdles that require translating technical differentiators into a light, accessible, and assertive language, along with an above-average digital channel and segmentation strategy.
Great opportunities for the technology market
The technology market, for example, is very receptive to smart B2B digital activation strategies. In this market today, we already serve brands such as Equinix, Atlassian, Brasoftware, Accept, and Ícaro Tech. Each with its own specific characteristics, audiences, and challenges.
When the recipe for success is having no recipe for success
And if the challenges are different, the solutions must be too.
For Accept, a company that manufactures servers and PCs and distributes them through a reseller network, we collaboratively mapped out the need and used a mix of reseller incentive campaigns, email drip campaign activations, co-op campaigns with software manufacturers, graphic materials, and content.
In Atlassian's case, we use channel events, one-off activations on LinkedIn, campaigns to be triggered by partners, and social media to drive results. Brasoftware took advantage of segmentation and different strategies depending on the objective, ranging from technical digital maturity tests for senior audiences to software sales promotions for the SMB audience. For every challenge, a recipe. For every recipe, increasingly better results.
RESULTS
• Content that makes sense for each market
• Higher employee engagement
• Internal brand alignment – belonging
• Sales boom during incentive campaigns
• Higher social media engagement
• Growth in the number of requested quotes
• Brand image expansion to different audiences
In other words, with a strategy rich in understanding the client and their consumers, it is possible to reach new levels of relationships, even in the most demanding markets. And Sabiá is getting better and better at it.
Talk to our team and find out how we can help boost your results!
