How Sabiá helped the NTSec Group transform Cyber Security 360 into a platform for relationships, content, and authority in cybersecurity
CONTEXT
With over 15 years of experience in cybersecurity, the NTSec Group is a national benchmark in solutions for networks, infrastructure, cloud, and data protection, serving over 200 organizations.
Beyond technology, the Group strategically invests in brand, relationships, and authority positioning, with Cyber Security 360 as its main proprietary event.
CHALLENGE
Transform a good event into a strategic brand asset
Following successful edits in Brasília, the challenge is no longer just to maintain the standard. The objective has shifted to repositioning the event as the definitive reference in the cybersecurity market, elevating its strength as a platform for networking, content, and institutional presence.
This required evolving the narrative, formats, visual identity, and experience, ensuring engagement with distinct audiences and consistency at every touchpoint — from communication to giveaways, from the stage to the digital presence.
SOLUTION
For the third consecutive year, the Sabiá partnered with the NTSec Group team, taking on strategic and operational fronts, including:
- Visual identity development for the event
- Content creation and production
- Planning for activations and giveaways
- Graphic materials production
- On-site and post-event coverage
The edition marked a strategic decision: to move the event from Brasília to a resort in Bahia, completely redesigning the experience for the new context.
The project now integrates two key moments:
- Internal Kick-Off, connecting in-person and remote teams
- Cyber Security 360, gathering clients, technology partners, and experts
The program combined technical and inspirational talks — with names like Clóvis de Barros — and experiential activations, such as beach activities, massages, games, and the traditional NTSec Run, reinforcing culture, energy, and closeness.
Content that continues to generate value
During the event, was born the Cyber 360 Insights, a live-recorded videocast set in an aquarium space, featuring conversations between experts. The content continues to be distributed on the Group's social media channels, extending the event's impact beyond its live days.
RESULTS
An event that strengthened brand, engagement, and authority
- About 400 participants gifts
- More than 100 stories published During the event
- High organic social media engagement before, during, and after the event
- Spontaneous engagement of employees as brand ambassadors
Cyber Security 360 has established itself as the NTSec Group's premier event and a recurring strategic asset, strengthening brand value perception and its positioning as a cybersecurity benchmark.
The partnership between Sabiá and Grupo NTSec resulted in an experience that maintained the standard of previous editions and advanced in ambition, format, and impact — a project built collaboratively, with listening, vision, and strategic execution.
