It is not enough to be recognized, you have to recognize.
How to advertise an award having the collaborators as protagonists.
BD, a medical technology company with 122 years of history, won the title of 4th best organization to work in the health sector – an unprecedented result.
The award was granted by GPTW and only became a reality due to the record participation of more than 85% of BD employees in the research.
When Sabiá received the demand to publicize this achievement, it realized that the biggest challenge was to create a plan that would put the collaborator at the center of this victory, awakening the feeling of belonging.
After all, the campaign should be more than the disclosure of another prize; it should be the celebration of a strong partnership.
In order to value the good work and recognize the importance of the collaborators, we worked so that each one of them was always present, as protagonist.
Literally we put each collaborator in the construction of each of the dozens of pieces and activations making clear his importance in this achievement!
SEE WHAT HAPPENED:
Segmento: Health & Care