With illustrations of purposefully exaggerated situations, we created ads, marketing e-mails and a video explaining the service.
The results are not public, but we can say the campaign has reached its full goal and the Contingency area has just earned another floor within RTM.
To draw attention to the topic of contingency, we used comic language a lot. With an unusual type of communication in the financial market, inspired by foreign newspaper comic strips, we created an interesting look, capable of attracting the audience’s attention and explaining the basic concepts of the service.
Segmento: TI e Telecom