Sabiá developed an identity, website, messaging, and integrated materials to create a more consistent marketing foundation and support the group's expansion
Context
A well-established company facing a new growth cycle
With over 17 years of experience, Grupo Banefort has built a solid reputation in the financial solutions market, based on excellent service, customer trust, and sustained growth through referrals.
When designing a new growth cycle, the company identified the need to invest in a solid communication and marketing foundation, capable of supporting expansion and strategically and consistently positioning the brand in the market.
Challenge
Build a communication base capable of keeping pace with Banefort's expansion
The challenge for Banefort, with Sabiá as a partner from the beginning, was to take a strategic leap: to create a robust communication and marketing foundation that translated the brand's essence and supported its growth.
More than creating isolated pieces, it was necessary to structure a complete foundation, connecting discourse, identity, digital presence, and marketing tools in a cohesive and sustainable logic.
Solution
An integrated structure of brand, digital presence, and communication
Sabiá developed an integrated project, divided into complementary areas, which combined digital setup, message structuring, and robust marketing dynamics to prepare Banefort for this new phase:
1. Visual identity creation
Development of an identity that modernized and strengthened the group's image, reflecting its essence and positioning.
2. Development of the institutional website
Strategic website construction, aligned with the new identity, with navigation and content oriented to convey value and credibility.
3. Standardization and Improvement of Corporate Materials
Adjustment and alignment of all touchpoints, including business cards, ID badges, email signatures, and commercial and institutional presentations.
4. Message Structuring and Digital Presence
Brand manual update, co-creation of the manifesto with the team, definition of tone of voice, and editorial plan for social media.
5. Creation of the mascot Timóteo
Development of a character created specifically for internal use, as a tool for engagement and cultural identity for the Banefort team, strengthening the sense of belonging and closeness within the organization.
Results
Greater internal consistency and a digital presence ready to grow
With the digital setup and message structuring, Grupo Banefort now has a solid foundation to sustain growth, standing out in three areas:
1. Internal alignment and engagement
Clear and standardized materials, combined with the manifesto and cultural actions, increased the sense of belonging and unified the brand's narrative.
2. Clarity and consistency in communication
The group began to perform with more confidence and professionalism, with aligned institutional and commercial materials and a mascot that creates a connection with different audiences.
3. Strengthened digital presence for expansion
With the new website, visual identity, and editorial plan, Banefort now has a digital and marketing foundation prepared to advance in demand generation, visibility, and positioning.
