How turning a face-to-face event into a digital series expanded reach, generated leads, and created a replicable B2B experience model
Sabiá helped bit2bit Americas transform an in-person DevOps event into a series of digital webinars, expanding by +424%: the number of participants and generating more than 1,300 B2B leads, with reach in 6 countries.
CONTEXT
Operating in Peru, Colombia, Mexico, and the United States, the bit2bit Americas offers software and consulting solutions for companies facing challenges in DevOps, ITSM, Business Agility, and Cloud Computing.
Among its most relevant initiatives was the DevOps Experience, an immersive in-person event created to teach, in practice, the entire cycle of the DevOps methodology — from continuous integration to delivery and monitoring.
The format had already been successfully validated in countries such as Peru, Mexico, and Colombia, bringing together technical professionals in an intense, collaborative, and deeply practical experience.
CHALLENGE
Maintain hands-on experience in a new scenario
The DevOps Experience was a full-day event where participants simulated the end-to-end DevOps cycle using partner tools such as Atlassian, New Relic and Puppet.
With the arrival of the pandemic, the challenge became immediate and critical:
How to transform an in-person, practical, and intense event into a digital experience without losing depth, engagement, and purpose?
It was necessary to act quickly, redesign the format, and ensure that the essence of the event — hands-on learning — continued to exist, even from a distance.
SOLUTION
A digital experience designed with the user in mind
Sabiá and bit2bit Americas started from a clear principle:
The value of the DevOps Experience was in the hands-on practice of the DevOps lifecycle — not in the in-person format itself.
The strategy was to transform limitations into opportunities, redesigning the experience for digital with a total focus on the behavior, time, and needs of the technical audience.
Webinars that respect time and focus
Instead of reproducing long online journeys, the event was divided into independent webinars, each dedicated to a specific stage of the DevOps journey.
This format allowed the audience to:
- Track the entire complete journey, or
- Choose only the most relevant topics for your professional reality.
The experience is no longer linear and has become modular, flexible, and more affordable.
Expanded reach and more precise targeting
Without geographical barriers, the audience was expanded beyond local events.
The division by themes allowed for more efficient segmentation, attracting professionals interested in both the complete journey and specific points of the DevOps process.
The result was a significant growth in reach, diversity of profiles, and audience qualification.
Content that keeps delivering value
After the live series concluded, the webinars were transformed into evergreen digital assets, expanding the project's impact over time:
- 12 videos with the web series visual identity
- Access upon registration on the website
- Teasers for social media promotion
What was once a one-off event has become a continuous engine for lead generation and authority building for bit2bit Americas.
RESULTS
- Agile and low-cost digital strategy, implemented in a few weeks
- +424% in the total number of participants compared to the in-person event
- More than 1,300 leads top of funnel generated
- 12 videos repurposed in social media, emails, and website
- +39% growth in visits to the company's LinkedIn*
- +58% growth in new users in the period*
- Participation of professionals from 6 countries
- Scalable model that spawned new initiatives:
- ITSM Webinar Series
- Insight Webinar Series
- ITSM Webinar Series
(Compared to the period prior to the webinars)
Testimonial
“Sabiá team is a perfect partner for helping us achieve our growth goals expanding our digital presence with content our customers need. They understand our business and provide the creativity needed to execute.”
Erich Sowell – VP Business Development
CONCLUSION
By transforming DevOps Experience into a webinar series, Sabiá helped bit2bit Americas scale a technical experience without losing depth, maintaining a focus on practical learning and creating a replicable digital model for B2B.
More than adapting an event to the digital world, the project redefined how technical knowledge can generate relationships, authority, and concrete results over time.
